I donated a quilt for a charity fundraiser last weekend. I'm happy to say it raised $180 for the charity...however, the piece was valued at $400, so it was purchased for less than half it's worth. This is a quandary.
On one hand, $180 is no small amount of money. I know I wouldn't be able to plonk down $180 for a quilt casually, let alone $400. Part of me thinks $180 is awesome and since it's all for charity, who really cares?
But the other part of me knows that the $400 value was fair. It was based on careful calculations and tracking of time and materials - I do this for all my quilts, and it's enlightening to see in cold hard numbers the cost of my craft in time and money. I thought about the quality of the quilt - that it was made with top-notch materials, constructed with precision (amazing for me, I know!), quilted intricately, blocked so that it hung straight and perfectly square, and had a hanging sleeve attached. The price was fair, so I decided to keep to that $400 and see what happened.
What happened is that it was valued in the eyes of consumers for less that half of that. I'm not personally offended by this - but it does make me wonder how to proceed in the future. I've generally dealt with this by not selling quilts. Problem solved! But this raises questions around how to value something - is straight up calculation of time spent the best way to go about it? If the world is not ready for $400 wall-hangings, is there a way to price things lower without undercutting those who are trying to make a living and actual profit from their craft? How to you balance market value, desirability and subsequent product viability?
This is a discussion that makers are having all over the internet, and it's fraught with emotion and frustration. There are no easy answers.
Here's what I wrote about the quilt for the auction: "
Moxie is retro slang for courage and determination. I found myself drawing on these qualities while working on this piece – from picking the bold colors to making some difficult personal decisions. The circular shape echoes a Tibetan healing mandala, a tool used for gaining wisdom and compassion. As I send this quilt out into the world, I hope it continues to inspire grace under pressure and bravery during difficult circumstances."
Those feelings continue to be true, no matter who buys the quilt and for how much.